The Color Wheel and Understanding Color Theory

You might remember this from high school art class, but it’s been around for ages.

Graphic Design is very much an art form. Color is a component of great web design or trade show sign graphics. Color choices in any artwork are emotive and the choices are key to what it is you want to convey. Always pay close attention to how everything relates to brand and logo design for visual harmony.

Let’s take a look at how colors work and relate to each other.

You have Primary, Secondary and Tertiary colors for starters. Next there are Complimentary colors with Opposites and Near Opposites. Then you have the opposite of Compliments in colors named Analogous colors. These are some of the basics.

Sometimes painting a picture helps…so we did.